Software Development
Performance Optimization
Kanekoji
www.kanekoji.com
Luxury Goods / Fashion Resale & Consignment
Increase in user engagement through personalized features and intuitive design
Of users engaged with the new customization options within the first month
Downtime reduction achieved by rescuing a failing product and stabilizing performance.
Kanekoji, a premium reseller and consignment brand dealing in both first-hand and second-hand luxury products, faced limitations with their previous website.
The site was primarily used to showcase products but lacked real-time updates due to its disconnection from their backend system, Odoo. As a result, products were outdated, images were missing, and the overall user experience was not aligned with the brand’s quality and credibility.
MeCode stepped in to completely revamp Kanekoji’s website—transforming it into a more intuitive and user-centric platform.
While the new site was not built to be fully e-commerce due to project scope, we enabled customers to browse updated product listings with clear visuals and details. A “Buy Now” button was added to each product page, redirecting customers to Kanekoji’s LINE OA for seamless purchasing
On the backend, we developed and implemented a fully integrated content management system (CMS) that connects directly with Odoo. This CMS allows Kanekoji to manage and synchronize product data, categories, brands, promotional banners, and blog content efficiently—all while ensuring that the frontend stays current with their inventory.
100% synchronization between the website and Odoo—ensuring product availability, pricing, and images are always up to date.
Reduced manual work through automated content syncing and a simplified content management interface.
Improved site navigation, visual presentation, and product discovery led to longer session durations and increased customer inquiries through LINE OA.
The modern, responsive design reinforced trust and professionalism, essential for high-end consignment brands.
A well-structured CMS bridge between e-commerce and ERP (like Odoo) can significantly reduce operational friction and keep the customer-facing side fresh and accurate.
Even without full checkout functionality, optimizing product browsing and integrating chat-based sales channels (like LINE) can drive conversions.
Investing in backend flexibility empowers internal teams to manage digital storefronts without technical bottlenecks.
